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First Miss Peru, now Brazil’s Miss Bumbum: In South America, the beauty pageant is the new political platform

November 8, 2017 at 4:57 a.m. EST
Rosie Oliveira from Amazonas reacts after winning the Miss Bumbum Brazil 2017 pageant in Sao Paulo on Nov. 7. (AFP/Getty Images)

Brazil’s 2017 Miss Bumbum contest was rife with intrigue even before any of the 27 women vying for the title stepped on the stage in Sao Paulo this week.

The annual contest settles the question of who has the platonic-ideal of posteriors in a country that’s a springboard for international models and leads the world in cosmetic buttocks lifts. Yet last month six contestants were accused of using computer programs to amass the needed votes to make it to the main event, Brazilian news outlets reported. Then another would-be Miss Bumbum had to submit to an X-ray to prove she was not sporting implants. And finally there was the organization’s decision this year to ban any bottoms bigger than 107 centimeters in diameter — about 42 inches — from the event.